Whether you want source files (I usually pay extra to the winning designer to get this asset.)Īpp Icon Format Requirements iOS App Icon Designįor an iOS app, prepare an icon at 1024×1024 image size, with 8-bit color palette, P3 wide-gamut color or sRGB, in PNG format with no transparency and a maximum file size of 1024 kb.Īpple allows you to create alternative versions of your app icon.Whether you want a flat, skeuomorphic or neumorphic (new skeuomorphic) aesthetic.Whether you want a symbol-based, graphic-based or character-based icon.What platforms you’re publishing on (iOS, Android, or others).If you’re working with designers, be prepared to give your designers some direction. If you’re working with an agency, the agency should suggest a creative direction. Michael Flarup: Designing App Icons Give your designers specific instructions To make sure your icon and interface align, I recommend sharing a mockup of your app interface with your icon designers. For example, if your app interface uses neumorphism, you should design a neumorphic icon for coherence. It’s also important to design an icon that is consistent with your app interface. This approach supports the popular sales strategy of bundling apps to increase sales volume. ( Ketchapp‘s consistent brand presence is a good example.) This way, if a user enjoys one app and they click on your company name, they’ll see an attractive portfolio of similar apps. If you own a collection of apps, ideally all your icons would have a similar aesthetic. Today a new design trend is neumorphism – an aesthetic that bridges old school skeuomorphic design and 2013-era flat design. I recommend sending your icon designer links to 3 icons you like, and sharing what you like about each one (such as the color, shape or design aesthetic). You can get inspiration from the App Store Top Charts, iOS Icon Gallery, and Pinterest. Icon design trends change from year to year. If you look through the App Store Top Charts, you’ll see that most top-ranking apps use this strategy: limit the color palette, use vibrant colors. This is ideal, since saturated colors command attention. Consider the way Bowmasters emphasizes the blue on the shark and the orange on the gun and the background.Ī limited color palette lets you push color saturation without giving people a headache. Games are an exception, although even games tend to use 2-3 dominant colors. This will give each color a chance to pop. To maximize the impact in the space you have available, you should limit the number of colors in your icon. Limit your color palette and use vibrant colors For a game, you might show a character’s face or an important prop. In other cases, try focusing the icon on a unique element from your app. APPICON 1024 DOWNLOADIf someone wants to smash objects and then they see this icon showing object smashing, there’s a good chance they’ll download the app! Focus on a unique element Jazz Smash shows a baseball bat smashing objects, which is exactly what players get to do in the app. The ideal icon for a game would show off the “action” of the game in one iconic image. You can see this icon style on apps like Audible, Tik-Tok, and Instagram. Then paint a color gradient in the background. If you have a utility app, consider designing a logo-esque graphic. Try the white icon style for a utility app You need to simplify the design for better scalability. If it’s not recognizable, then you’re trying to fit in too much detail.If the icon is still recognizable, then it’s iconic.Try shrinking your full-resolution app icon from 1024×1024 to 128×128. This is why it’s essential to invest in a quality icon. Often people will scroll through 10 apps before one icon grabs their attention. Will your icon catch their eye? Or will it get lost in the masses? Imagine someone scrolling through search results on an app store. It’s also the most important factor that will drive them to click your app. Your app icon is the first information users will see about your app. Which Wich® (Mobile Ordering and Rewards App).West Boca Executive Suites (Real Estate Website).Injury Claims Network (Referral Website).Wholesome Food Services (E-commerce Website).PASS Request (Marketing Agency Website).Deliberate Directions (Business Coaching Website).
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